As article titles go, I know that isn’t the friendliest, but there’s a reason I’ve phrased it this way, so please bear with me.

A couple of hospitality headlines have grabbed our attention over the past few weeks:

Brexit, working conditions and low pay: An inside look at Europe’s hotel staffing crisis (

Almost half of hospitality firms have cut hours due to staff shortages – report (

This para, about a third of the way down the first article, especially got us thinking:

“One travel company in the U.K. is going as far as offering staff after-work perks like paddleboarding, all in a bid to be attractive to job hunters. As one general manager mused, “Where have all the staff gone?”

What is it about that word, ‘mused’? It sounds so casual and non-urgent, doesn’t it? You can almost picture that general manager gazing around the almost-empty office with a slight look of bewilderment, placidly wondering why nobody’s there, quietly hoping that their next perfect team members will materialise out of a puff of thin air tomorrow. Like in that old T.V. show, ‘Bewitched’, when some disaster would strike, the lead character would effortlessly twitch her nose, and everything would return to being happy and normal again.

Except life isn’t like that.

We know it, and you know it.

As professionals in this highly competitive hospitality industry, an industry we all love and believe in that’s still undergoing tremendous challenges, we’re both very much aware that when you can’t find the right staff (or any staff) to work for you, it’s not a ‘musing’ situation. It’s a crisis. You can’t muse about it. You need to find a solution and sort it out before it gets even worse.

That’s why the title of this article was so direct. I didn’t mean to suggest that, if you’ve got vacancies you’re unable to fill, it’s because you’re a terrible employer nobody wants to work for. I’m just encouraging you to think seriously about that question, ‘Why would anyone want to work for you?’ because it’s a question we all need to ask ourselves on a regular basis – even when we’ve got a full complement of staff and things are going well – because it keeps us on our toes and stops us from slipping into complacency.

It’s also a question that forces you to come back with an answer. If you can’t find an answer, i.e.,

“Why would anyone want to work for me?

…. Hmm ….

.… Hmmmmm ….

…. (tumbleweeds; flies buzzing) …

Yep, I can’t think of a single reason.”

Then it’s time to stop musing and do something about it.

Here, at Prime, we’re frequently asking ourselves, “Why would anybody want to work with us?” because, if we didn’t, we’d be in trouble too. Our clients would already be working with other recruiters, our candidates would be applying to other recruiters, and our extensive database of top-quality permanent, short term and temporary would be the opposite of extensive. It would be empty, with flies buzzing and tumbleweeds blowing.

When we last asked ourselves, ‘Why would anyone want to work with Prime instead of going to one of the hundreds of other hospitality recruitment agencies?’, here’s a small selection of what we came back with.

  • Because we have more than twenty years’ experience recruiting within the hospitality industry and our client base includes many of the U.K.’s best Hospitality, Hotel, Leisure, and Property Management companies.
  • Because the friendly experts in our recruitment and account management teams have worked within the hospitality industry themselves, which means they know first-hand the unique challenges our clients and candidates face and how crucial it is to get every placement absolutely right.
  • Because we never forget that the people we recruit and the candidates and team members who work for us are our most valuable assets. Whether you’re a client or a candidate, we’ll take the time to get to know you, and we’ll be invested in your satisfaction and success every step of the way.
  • Because we’ve got our fingers on the pulse of what both hospitality employers and candidates need, and we always go the extra mile to make sure they’re the perfect fit for each other, unlike many other agencies, who can be far less discriminating.

“What’s the big problem with being far less discriminating?” you might ask yourself.

Because, in the long term but usually in the short, it almost always goes wrong. Clients and candidates who aren’t matched correctly tend not to work comfortably together; productivity suffers, the business suffers, the client will inevitably end up going through the expensive and time-consuming process of having to fill the vacancy again, and the unfortunate candidate will be back to square one, demoralised and looking for another position.

That never happens at Prime. We put our clients and candidates front-and-centre in everything we do, and that’s why we’re one of London’s most trusted and highly regarded recruitment agencies, with many of our clients awarding us preferred supplier status. It’s also why, despite all the headlines about droves of people no longer wanting to work in the hospitality industry, we’ve not only retained our existing staff, we’re adding first-class candidates to our talent database on a daily basis.

Also, when you factor in our excellent industry reputation, the competitive salaries and rates we offer, and other opportunities like our Star of the Month award and Refer-a-Friend programme, it’s easy to see why many top hospitality candidates choose to work with Prime.

Now it’s your turn to ask yourself the hard question.

Why would anyone want to work for YOU?

When you’ve got your answer, whether you’re an employer who’d like to recruit the most outstanding team members you’ve ever had into your business, or a prospective candidate looking for an exciting career in a vibrant industry who’s got the talent and drive to join our team, give our expert advisors a call on 020 7580 4398 or email and let’s start talking!

P.S. And, in the extremely rare I-don’t-think-it-will-happen case that you don’t come up with an answer to that question, get in touch anyway; we can help you solve that problem too!

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