Christmas is only a few short days away, which means this is our last blog of 2021.

It’s been an up-and-down year for everyone in the hospitality sector, and that’s putting it mildly. But, as the client Christmas card that just landed in our office reminds us, “Tis the season to be jolly!’, so we thought we’d take that advice and end 2021 on an optimistic note.

How are we going to do that?

By telling you about one of the best Christmas presents you could give them… as well as yourself.

The gift of finding out more about who they are and what they can do, so they’ll feel happier and more fulfilled in their roles, and you’ll know how to use their skills, talents and personality traits to your (and their) best advantage.

You may already have heard about psychometric testing.

Psychometric testing is often used in the recruitment process to measure a candidate’s abilities and intelligence levels, and sometimes to explore other factors like personality, emotional intelligence, and behaviour. Based on the results, the prospective employer can get insight into how well the candidate might work within their team and what the candidate’s drivers are, so the employer will know how to motivate them always to give their best performance.

Many of our clients use it, especially when they drill down the final selection of candidates for a position. Many successful organisations rely on psychometric testing too. When you know how to psychometrically test someone properly, the knowledge you and your candidate will both gain from the experience can be tremendous.

But psychometric testing doesn’t have to purely be a recruitment tool. You can use it in your workplace right now.

What are the best tools to use for personal development?

(‘Personal development tool’ is a much friendly phrase than ‘psychometric testing’, but they’re essentially both the same thing.)

The Kolbe System

The Kolbe system is based on the premise that four striving instincts drive all human behaviour. When you’re able to identify the unique combination of those instincts in your team members, they’ll be able to achieve their personal and interpersonal goals more effectively.

Kolbe calls these instincts’ Action Modes’:

  • Fact Finder – the instinctive way we gather and share information (i.e. do you enjoy getting into the details, or do details overwhelm you?)
  • Follow Thru – the instinctive way we arrange and design (i.e. are you more comfortable within a structure, or are you a free spirit?)
  • Quick Start – the instinctive way we deal with risk and uncertainty (i.e. would you rather take your time to get the details right, or do you want to take action now and worry about the details later?)
  • Implementor – the instinctive way we handle space and tangibles (i.e. are you an ideas person who’s always thinking about the bigger picture or the hands-on type who wants to roll up your sleeves and make it happen?)

According to Kolbe, most of us possess a mixture of these traits. We’re all dominant in at least one or two of them and can even resist some of the others, which means we have no ability in them whatsoever.

It’s a tool that has been used by hundreds of companies, including American Express, AT&T and Motorola, so it’s obviously stood the test of time.

You can read more about it here:


TotalSDI is a collection of psychometric profiling tools designed to help you understand your team members’ different ‘motivational languages’. When you can do that, you’ll be able to uncover and influence the motives that drive you and your employees’ behaviours and build a more effective team.

TotalSDI’s effectiveness lies in its ability to create a common language that allows everyone to communicate confidently in the motivational style they’re most comfortable with. Because its focus is on developing self-awareness and encouraging understanding of others, many people find it a helpful tool for engaging their workforce on a long-term basis and empowering them to build strong networks, overcome challenges, and successfully deal with conflict. It gives an awareness of the impact we have on the people around us and the different ways we all have of looking at the world.

Organisations that have used TotalSDI include the BBC, NASA, RAF, Twitter, and M&S.

Find out more here:


The Myers-Briggs test takes the form of a questionnaire that indicates the four dimensions of your personality so you can better understand yourself and others:

  • Where you focus your attention (i.e. Extroversion or Introversion)
  • How you take in information (i.e. Sensing or Intuition)
  • How you make decisions (i.e. Thinking or Feeling)
  • How you interact with the world (i.e. Judging or Perceiving)

Based on the answers given, the subject is identified as having one of 16 personality types. The personality types each have their own four-letter code, for example ISTP (The Crafter), ISFP (The Artist), INTJ (The Architect) and ESFP (The Performer).

The goal of the MBTI isn’t to look at you or your team member’s score in comparison to the results of other people; it’s to offer further information about your/their unique personality so that you can direct your team members more successfully towards the jobs they do best. That information is especially useful in a team situation because it will help you determine where your employees’ skills are most valuable and give them (and you) an understanding of the skills and values of the rest of your team members.

The Myers-Briggs Indicator is used by the NHS, the England and Wales Cricket Board, and 80 of the Forbes Top 100 companies:


CliftonStrengths is an assessment test that reveals what you and your team members naturally do best so you can all focus on their greatest talents. Based on the answers they give to 177 paired statements, the CliftonStrengths assessment will measure their natural patterns of thinking, feeling and behaving so that they (and you) can harness their skills and the skills of their colleagues and direct them more effectively towards succeeding at their goals.

CliftonStrengths uses the four domains of Strategic Thinking, Influencing, Executing and Relationship Building to describe how people work with information, make things happen, influence others and develop relationships. Each domain is then broken down into a series of themes that give you an even more detailed understanding of what you and your team members can do. For example, the themes underpinning Strategic Thinking are all designed to answer the question, ‘How do you absorb, think about and analyse information and situations?’ and they include Analytical (people who are talented in searching out reasons and causes), Ideation (people who are fascinated by ideas) and Learner (people who have a great desire to learn and want to continuously improve.) So, if you need a Strategic Thinker who’s got a particular talent for getting to the root of a problem, the team member who’s Analytical will be the perfect fit.

Research has shown that individuals who use CliftonStrengths are more engaged and productive at work and 3x more likely to enjoy an excellent quality of life, whereas employers and managers who use CliftonStrengths to identify the talents and motivations of their staff build happier, more empowered and higher-performing teams.

Unlike most of the other personal development tools out there, CliftonStrengths is a lot cheaper to use. A Top 5 CliftonStrengths assessment currently costs USD 19.00, and a complete 1-34 CliftonStrengths assessment is USD 49.99. If that still sounds like a lot, especially if you’ve got a large team you want to assess, try thinking of it as an investment in your business and your employees. Now, more than ever, it’s time to demonstrate you’re a forward-thinking, considerate, and innovative employer if you’re going to attract and retain the very best staff. Investing in their personal development is a great way to do that, and it will be a win/win for both of you.

The CliftonStrengths website is:

For the record, all the tools and sites listed here are ones that we’ve heard excellent comments about over the last several years. We’re not promoting any of them, just hopefully encouraging you to explore what’s out there.

Thank you for all your support over the past twelve months. It’s been another rollercoaster year for all of us in the hospitality industry, but Christmas is a time of celebration and looking forward. We’re very proud to be working alongside you, and we look forward to doing it all again in 2022. Don’t forget, our expert team is never more than a phone call (020 7580 4398) or email ( away, and we’re already focused on making your new year a success.

Have a Very Merry Christmas and a happy and prosperous New Year from all of us at Prime.

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