As the end of 2022 approaches and excited children all around the world are getting ready to track Santa via the NORAD satellite (because nothing says Christmas quite like using a missile early warning system to hunt a jolly red guy and his reindeers through the sky) it’s time to look forwards to what 2023 might bring.

Hopefully, for those of us in the hospitality industry, it’s going to herald far better tidings than the last few years, although we’ve been delighted to see how many of our clients have continued to climb from strength to strength over the past twelve months. These have been challenging times for everybody and we’re proud to have worked alongside each and every one of our fantastic clients and candidates. We’re already looking forward to doing it all again next year!

So, with next year in mind, we wanted to close 2022 off by asking you a question and giving you something to think about. It’s inspired by a news story from Australia we came across a couple of weeks ago.

As we all know, the fallout caused by the COVID-19 pandemic isn’t just continuing to impact UK hospitality, it’s still battering hospitality businesses all over the world. There’s a global hospitality crisis, and every country is looking for its own solutions.

In Australia, hospitality workers are saying it’s time for a hospitality industry reboot.

They want to see more career development opportunities in the sector, they want people to fall in love with the industry and view it as a career they’d want to do full-time instead of on a casual and seasonal basis, and they want more “mature-age people” to bring their knowledge and life-experience to the hospitality workforce. They also want to change their customer’s perceptions of what working in the hospitality industry involves, as well as reshaping employer and employee expectations.

What’s your opinion? Do you think the UK hospitality industry could benefit from a reboot too?

At Prime, we’ve always championed change. Not change for the sake of change but change that will genuinely make our industry better. That’s why we’re continuously encouraging our clients to:

  • Offer more competitive rates of pay.
  • Ensure their staff have all the right tools: uniforms, equipment, training.
  • Invest in their team member’s training, development, and upskilling, because – as Henry Ford once said – “The only thing worse than training your employees and having them leave, is not training them and having them stay.”
  • Provide incentives, bonuses, and other additionals (like a company health plan).
  • Change their hiring strategy and cast their nets wider when they’re ready to find new staff.
  • Help their team members achieve a better work/life balance.
  • Find creative ways to make their staff feel valued (although uncreative ways, like a simple “thank you” for a job well done, still work brilliantly too!)
  • Embrace equality, diversity, and inclusivity.
  • Make their workplace as welcoming for their staff as it is for their patrons.

What else could we all do?

How are we going to make people in our country fall in love with the industry and consider it a career, instead of a stop-gap on the way to something else?

Is it time we followed our Australian colleagues’ lead, and set out to change our customers’ attitudes as well?

As an employer, what did you do this year to change things for the better?

What things are you going to change for the better next year?

This space between the last weeks of December and the first weeks of the new year is the traditional time to take stock, recalibrate, and make future plans. Even though the economic situation is incredibly difficult and looks like it’s going to stay that way for quite a while, there are still improvements most of us could make that won’t cost a great deal of money but will help our team members feel a lot happier and more valued… and our businesses will benefit big-time as a result!

Or, if you’re a candidate, what changes for the better would you like to see in 2023?

What could we and our clients do to support you more effectively?

We guarantee that, when you’re ready to hire new team members, being recognised as an employer who cares about their staff will make attracting the best candidates a lot easier. You’ll also find you’re hiring fewer and fewer people in 2023 because the staff you’ve already got won’t want to go anywhere! (Not that we’re trying to talk ourselves out of a job!)

Whether you’re a client, a candidate, or just someone who checks in from time-to-time to read our blogs, thank you – from everyone at Prime – for all your support this year. After taking a brief Yuletide break, our friendly team will be here, to help you find top quality candidates and offer expert advice about recruiting and retaining the perfect new team members. All you’ve got to do is give us a call on 020 7580 4398 or email

Have a Very Merry Christmas and an extremely Happy New Year!

See you in January!

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