Why is that? Because, as we discussed in our last blog, it’s a candidate-driven market, and candidates can afford to be choosy. By ‘candidates’, we’re not just talking about people who are unemployed and actively looking for work; we’re including the immense pool of people who are currently in work too. 90% of the employed workforce are willing to talk with other employers to find out what they’ve got to offer, and Workable’s recent Great Discontent survey of UK workers found that 45.1% of them are passively open to new opportunities.
Passive candidates are recruitment gold. According to research, they’re two times more efficient than candidates who actively apply and 120% more likely to make a substantial impact in your workplace. That’s because a passive candidate isn’t in a hurry to change their circumstances. It’s very likely they won’t even know who you are until you reach out and talk to them first. But, once you’ve started that conversation, a passive candidate will be open to finding out more. Then, all you’ve got to do is give them enough motivation to leave their current circumstances and join your team.
Leverage your social media
Once upon a time, LinkedIn was the most popular online recruiting tool. Now, it’s become too popular and oversaturated with recruiters to be effective. Social media platforms like Facebook, Twitter, Instagram, and Snapchat offer fantastic, creative ways to find and attract passive candidates. Facebook and Twitter both have targeted search functionalities that will enable you to find the high-quality candidates you’re looking for while showcasing your business on Snapchat and Instagram will go a long way to attracting a passive candidate’s attention. Remember, it’s not just reaching out to people that’s essential; it’s also knowing how to tell your business’s story in a way that will make them want to stop what they’re doing right now and become a part of it.
Start a referral program
78% of the very best passive candidates are found through referrals. Where do those referrals come from? Most of the time, it’s through the business’s existing employees. Remember, every one of your employees has their own network of personal connections, and a lot of those connections will share the same interests and the same skills. They’ll also be influenced by what their peers have to say about what a fantastic employer you are.
So, when you’ve got a vacancy in your workplace, ask your current employees if they know somebody who might fit the bill. A lot of passive candidates are wary of responding to recruiters, but they will consider roles that are mentioned to them by a personal connection.
Use job boards
When people are actively looking for work, they often upload their CVs onto job board websites.
Even after they’ve found work, their CVs usually stay there.
Go onto those job boards and search those CVs to find your perfect passive candidate. Don’t worry if the CV seems outdated; it will still tell you a lot about their education, skills, and experience level and be a strong indicator of whether or not they’ll be a good fit for the role. Take a look at their social media profiles to find out what they’re doing now and how their career is progressing. Don’t be afraid to reach out to them if you believe they’re who you’re looking for. In the worst-case scenario, they’ll ignore your approach, but nine times out of ten, they’ll be intrigued that you’ve made contact and will at least want to check out who you are. That’s another reason why knowing how to tell your business’s story is so important.
Re-engage with people who have applied to you in the past
To do that, you’ll need to have two things:
Understand what passive candidates are looking for
Passive candidates aren’t in a hurry to make a change. If you want to capture their attention, you’ve got to give them a compelling reason to work for you by offering them all the essential elements that most passive candidates are looking for.
In hospitality, the recruitment marketplace is more competitive than ever. First-class, top-quality candidates are in high demand, so if you want to source them before your rivals do, you’ve got to be strategic and creative in your approach. Identifying and connecting with passive candidates is one of the very best ways you can do that.
Of course, the absolute best way to do it is by letting Prime Agency Recruitment find the cream-of-the-crop candidates for you! After more than twenty years at the top of the hospitality recruitment industry, we’ve got an extensive database packed with top-tier talent and a friendly, expert team who are passionate, knowledgeable, and dedicated to helping you make your business a success. Give us a call on 020 7580 4398 or email firstname.lastname@example.org to find out more.
We’re looking forward to working with you soon.