When moving between floors, each area is introduced with a point of view video showing how a guest might be greeted when at the hotel. When users visit the helipad, 210 metres up, a waiting helicopter is seen, as well as dramatic views across Dubai. Other highlights include taking a dive into the Talise Spa’s infinity pool and a stroll of the insanely colourful Royal Suite. The program also allows users to check availability at the hotel, as well exploring other Jumeirah hotels around the world.
Ross MacAuley, group vice president of brand, digital and loyalty at Jumeirah Group, said the project was one of the most exciting digital developments for the hotel group: ‘Just as we aim to exceed our guests’ expectations whenever they visit our luxury hotels around the world, so is our aim to give an unforgettably rich, immersive online experience in advance of their arrival.’
The Burj Al Arab is synonymous with decadence, with its 8,395-square-ft Royal Suite taking up the whole of the 25th floor and featuring marble floors, mahogany furniture, Hermes toiletries, a private cinema and a rotating four-poster bed. Guests can also make use of a chauffeur-driver Rolls Royce or helicopter.
Burj Al Arab is a luxury hotel located in Dubai, United Arab Emirates. It has been called “The world’s only 7 star Hotel” and is the third tallest hotel in the world. Burj Al Arab stands on an artificial island 280 m (920 ft) from Jumeirah beach and is connected to the mainland by a private curving bridge. The shape of the structure is designed to mimic the sail of a ship. It has a helipad near the roof at a height of 210 m (689 ft) above ground.